Sales and Distribution Management

BRAND BUILDING STRETEGY OF AIRTEL A brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and the economy, now being described as â€Å"cultural accessories and personal philosophies†. Brand strategy is much more than visual identity. While a beautiful logo, catchy color scheme, and clever tagline are all elements of a brand strategy, they are merely supporting elements. Behind Nike's â€Å"Swoosh† and AIRTEL's â€Å"AIRTEL† are all the elements of a brand strategy, the activities the companies engaged in to give target buyers a reason to buy their product or service and not a competitor's. While the visual identity may elicit a response, it does not cause the response—the elements of brand strategy do. Elements of Brand Strategy To build a powerful brand, companies need to have all the elements of brand strategy in place. There are many elements of brand strategy. †¢ Brand strategy includes targeting †¢ Positioning is an element of brand strategy Product or service configuration and pricing †¢ Marketing communications (e. g. , advertising and direct marketing) †¢ Media allocation, an important part of brand strategy †¢ Customer service is included in brand strategy What’s in a Brand? Sometimes it’s easier to understand what something is by first understanding what it is not. A brand is not a name. It’s not a logo. It’s not a product, service or business. Others have described it as a promise, an expectation and, ultimately, an experience that a person—a customer, patient, guest, visitor, physician, or employee—has with your product or service. Mission, vision, values, strategic plan, and brand strategy: Where do they connect? Most organizations’ brands are inspired by their mission, vision and values statements. The organization’s strategic plan will drive the long-term vision for what the organization will do, and the brand strategy should help the organization define why and how they will accomplish those goals. The real differentiator comes when you discover what makes your brand unique, giving it a market advantage. Consider Nike. The brand is not the â€Å"swoosh. † That’s a logo. The brand is not â€Å"Just do it. † That’s a slogan. Their brand strategy—what makes them number one in sports apparel—is an attitude: Give the consumer the freedom to just do the sport. So, when the Nike strategic (business) plan called for a diversification strategy into athletic equipment, such as golf balls, the brand strategy guided Nike to understand why that strategy was appropriate and how it had the potential to strengthen the brand AIRTEL: It's All About the Brand |Bharti Airtel  [pic] | |Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises. The Bharti Group has a diverse business portfolio and has | |created global brands in the telecommunication sector. Bharti has recently forayed into retail business as Bharti Retail Pvt. Ltd. | |under a MoU with Wal-Mart for the cash & carry business. It has successfully launched an international venture with EL Rothschild | |Group to export fresh agri products exclusively to markets in Europe and USA and has launched Bharti AXA Life Insurance Company Ltd | |under a joint venture with AXA, world leader in financial protection and wealth management. |Airtel comes to you from Bharti Airtel Limited, India’s largest integrated and the first private telecom services provider with a | |footprint in all the 23 telecom circles. Bharti Airtel since its inception has been at the forefront of technology and has steered | |the course of the telecom sector in the country with its world class products and services. The businesses at Bharti Airtel have been| |structured into three individual strategic business units (SBU’s) – Mobile Services, Airtel Telemedia Services & Enterprise Services. |The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles while the Airtel | |Telemedia Services business offers broadband & telephone services in 95 cities and has recently launched India's best Direct-to-Home | |(DTH) service, Airtel digital TV. The Enterprise services provide end-to-end telecom solutions to corporate customers and national & | |international long distance services to carriers. All these services are provided under the Airtel brand. | The Name – Airtel was born free, a force unleashed into the market with a relentless and unwavering determination to succeed. A spirit charged with energy, creativity and a team driven â€Å"to seize the day† with an ambition to become the most globally admired telecom service. Airtel, in just ten years of operations, rose to the pinnacle to achievement and continues to lead. As India's leading telecommunications company Airtel brand has played the role as a major catalyst in India's reforms, contributing to its economic resurgence. Today we touch peoples lives with our Mobile services, Telemedia services, to connecting India's leading 1000+ corporate. We also connect Indians living in USA, UK and Canada with our call home service. | |Our Vision & promise   | | | | | |By 2010 Airtel will be the most admired brand in India: | |Loved by more customers | |Targeted by top talent | |Benchmarked by more businesses | |â€Å"We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what | |we promise and go out of our way to delight the customer with a little bit more† | The Logo – The Airtel logo is a specially drawn woodmark. It incorporates two solid, red rectangular forms whose counter-form creates an open doorway. The title case lettering with its capital ‘A’ reinforces our leadership position. Thered dot cues in our focus on innovation. Our logo is a reflection of our identity – a confident symbol of a brandthat is always ahead of the rest , always ‘In-touch’ and on customer’s side. . The airtel logo is a strong, contemporary and confident symbol for a brand that is always ahed of the rest. The image style –it incorporates two solid ,red rectangular forms whose counter form creats an open doorway. Te airtel typo graphical style – the title case lettering with its capital â€Å"A† was deliberatiely choose to reinforce the brands leadership position. The red dot on the letter form â€Å"I† cues airtel’s focus on innovation. the words express yourself are very much part of the brand identity. The airtels color palette – the lettering is grey so that the pure black of airtel is visually on harmed The Slogan – â€Å"Nigahhein nigahon ko milakar to dekho, Naye logo se rista bana kar to dekho†¦Ã¢â‚¬  With this the focus have shifted to vibrating the innermost core of a viewer’s heart. The ad is made up of five snippets, each one displaying the importance of reaching out the others. In this Ad, there is the range of situations/relationships covered, from two little girls in the first one to an aged couple in the next one to the young lovers and then to student-teacher pair. Best part about the AD is that it never shows anyone using a cell phone!! This is definitely one of the best Ads of recent times. It certainly makes you believe in the line- â€Å"Aasman simat jaayega tumhara aaghosh mein, chahat ki baahen phalli kart ho dekho†. AIRTELS's Branding Strategy Brand Architecture: Bharti is working on a complex three-layered branding architecture — to: †¢Create specific brands for each service, Build sub-brands within each of these services and †¢Use Bharti as the mother brand providing the group its corporate identity as well as defining its goal to become a national builder of telecoms infrastructure. †¢ This is also called umbrella bra nding by Airtel Also the brand airyel follows co- branding in which it is being tied up with nokia, google and also i-phone 3g to cater the need of its increasing customer’s efficientely. †¢ nokia, ———[pic] †¢ google ——–[pic] †¢ i-phone——-[pic] †¢ Integrated Telecom Company 1. Wireless Services a. 2G/3G b. Rural Market 2. Telemedia Services a. Fixed Line b. Broadband c. DTH 3. Enterprise Services †¢ Carrier †¢ Corporate 4. Passive Infrastructure †¢ Bharti Infratel †¢ Indus Tower AIRTEL (Cellular Operations) BHARTI TOUCHTEL (Basic Service Operations) INDIA ONE (National Long Distance) AirTel – The flagship brand for cellular operations all across the country. Touchtel – The brand earmarked for basic service operations. India One – The brand for national long distance (NLD) telephony Though the costs of creating new brands are heavy but the group wants to create â€Å"distinct independent brands toAddress different customers and profiles†. SEGMENTATION- On the bais of gepography –divided Indian market in telecom circles –subdivided states into category –A,B and C TARGETING- †¢ Earlier elite class above age group of 25 years †¢ Corporate people ad bsiness man Again targeted youth by introducing â€Å"YOUTOPIA† plan †¢ Targeted women and senior citizens by introducing postpaid plans POSITIONING- â€Å"we position airtel as a aspirational and life style brand , in way that trivalised the price in the mind of the consumer . it was pitched not merely as a mobile service , but as something that gave him a badge value†. By Henmant sachdev. CMO â€Å"power to keep in touch ‘ year 1995-98 Significance-The tag line â€Å"power to keep in touch† used in the brand promise was designed to make the user feel â€Å"in control†¦ powerful† positioned premium category aimed at elite ckass of society perception of aspirational and ife style brand. REASON FOR CHANGE- now cellular service operators could drop their prces ad target new customer segments . as the category developed with pricess going down sharply , airtel bean talking to wider spectrum of potential users. this gives he birth to the new tag line Bharti is working on a complex three-layered branding architecture — to: †¢ Create specific brands for each service, †¢ Build sub-brands within each of these services and Use Bharti as the mother brand providing the group its corporate identity as well as defining its goal to become a national builder of telecoms infrastructure REPOSITIONING-(TOUCH TOMORROW) YEAR1999-2001 SIGNIFICANCE Airtel started talking to new segments by positively positioning and establishing itself as a brand that improved the quality of life. -New look and feel of the brand tagline indicated the core values of the brand i. e. leadership, performance and dynamism. REASON FOR CHANGE -Airtel started to look from a regional level to pla n India position -rediffusion DY, which is the ad agency that took charge of revamping Airtel’s brand image thought. To become an Indian leader, Airtel needs to change in it’s tagline. FURTHER REPOSITIONING-LIVE EVERY MOMENT YEAR2002-2003 SIGNIFICANCE -This was the first time A R Rehman had agreed to work for any brand, anywhere in the world. The music from the commercial became the most downloaded ringtone it the history of telecommunications. Tagline denots that each and every person in India live every moment(emotions, feelings etc. ) of the life with Airtel. REASONS FOR CHANGE -Rediffusion DY, which is the ad agency that took charge of revamping Airtel’s brand image again changed the tagline to give better tagline to Airtel which catches some emotional appeal. FURTHER REPOSITIONING-EXPRESS YOURSELF Year2003-2008 SIGNIFICANCE -‘Express yourself’ was successfully launched taking the ownership of the entire space of communication and strengthening the emotional bond Airtel enjoys with it’s customers. -The masterminds behind the ‘express yourself’ campaign are the joint vice-presidents:Mr. Prasant Godbole and Zarwan Patel. Airtel is a market leader in the cellular network and they wanted to very fresh and contemporary idea to build a brand image which their customers could identify. BRAND AMBASSADORS OF AIRTEL SHAHRUKH KHAN——–[pic] SACHIN TENDULKAR—–[pic] A R REHMAN—————[pic] SAIF AND KAREENA——-[pic] VIDYA BALAN AND MADHAVAN– [pic][pic] To understand the brand strategy, let’s first look at the brand building exercise associated with AirTel — a brand that had to be repositioned recently to address new needs in the market. When the brand was launched seven years ago, cellular telephony wasn’t a mass market by any means. For the average consumer, owning a cellular phone was expensive as tariff rates (at Rs 8 a minute) as well as instrument prices were steep — sometimes as much as buying a second-hand car. Bharti could have addressed the customer by rationally explaining to him the economic advantage of using a mobile phone. But Sachdev says that such a strategy would not have worked for the simple reason that the value from using the phone at the time was not commensurate with the cost. â€Å"Instead of the value-proposition model, we decided to address the sensory benefit it gave to the customer as the main selling tack. The idea was to become a badge value brand,† he explains. So the AirTel â€Å"leadership series† campaign was launched showing successful men with their laptops and in their deluxe cars using the mobile phone. In simple terms, it meant Airtel was positione aspirational brand that was meant for leaders, for customers who stood out in a crowd. Did it work? Repeated surveys following the launch showed that there were three core benefits that were clearly associated with the brand — leadership, dynamism and performance. These were valuable qualities, but they only took AirTel far enough to establish its presence in the market. As tariffs started dropping, it became necessary for AirTel to appeal to a wider audience. And the various brand-tracking exercises showed that despite all these good things, there was no emotional dimension to the brand — it was perceived as cold, distant and efficient. Sachdev and his team realized that in a business in which customer relationships were the core this could be a major weakness. The reason? With tariffs identical to competitor Reliance Infocomm. and roughly the same level of service and schemes, it had now become important for Bharti to â€Å"humanize† AirTel and use that relationship as a major differentiation. The brand had become something like Lufthansa — cold and efficient. What they needed was to become Singapore Airlines, efficient but also human. A change in tack was important because this was a time when the cellular market was changing. The leadership series was okay when you were wooing the creme de la creme of society. Once you reached them you had to expand the market so there was need to address to new customers. By that time, Bharti was already the leading cellular subscriber in Delhi with a base of 3. 77 lakh (it now has 1. 2 million customers). And with tariffs becoming more affordable — as cell companies started cutting prices — it was time to expand the market. How could Bharti leverage this leadership position down the value chain? Surveys showed that the concept of leadership in the customer’s minds was also changing. Leadership did not mean directing subordinates to execute orders but to work along with a team to achieve common objectives — it was, again, a relationship game that needed to be reflected in the AirTel brand. Also, a survey showed that 50 per cent of the new customers choose a mobile phone brand mostly through word-of-mouth endorsements from friends, family or colleagues. Thus, existing customers were an important tool for market expansion and Bharti now focused on building closer relationships with them. That is precisely what the brand tried to achieve through its new positioning under the AirTel â€Å"Touch Tomorrow† brand campaign. This set of campaigns portrayed mobile users surrounded by caring family members. Says Sachdev: â€Å"The new campaign and positioning was designed to highlight the relationship angle and make the brand softer and more sensitive. † As it looks to expand its cellular services nationwide —to eight new circles apart from the seven in which it already operates — Bharti is now realizing that there are new compulsions to rework the AirTel brand, and a new exercise is being launched to this effect. Right now, the company is unwilling to discuss the new positioning in detail. But broadly, the focus is on positioning AirTel as a power brand with numerous regional sub-brands reflecting customer needs in various parts of the country. If AirTel is becoming more humane and more sensitive as a brand, Bharti has also understood that one common brand for all cellular operations might not always work in urban markets that are now getting increasingly saturated. To bring in new customers, the company decided that it needed to segment the market. One such experiment, launched last year, is Youtopia, a brand aimed at the youth in the 14 to 19 age bracket and for those who are â€Å"young at heart†. With its earlier positioning, AirTel was perceived as a brand for the well-heeled older customer; there was nothing for younger people. With Youtopia, AirTel hoped to reverse that. In order to deliver the concept, AirTel offered rock bottom tariff rates (25 paise for 30 seconds) at night to Youtopia customers — a time when they make the maximum number of calls. It also set up merchandising exercises around the scheme — like a special portal for young people to buy things or bid for goods. The company is now looking at offering other services at affordable prices to this segment which include music downloads on the mobile and bundling SMS rates with normal calls to make it cheaper for young people to use. The other experiment that Bharti has worked on is to go in for product segmentation through the Tango brand name. The brand was created to offer mobile users Internet-interface services or what is known as WAP (Wireless Application Protocol). The idea was to bring Internet and mobile in perfect harmony. The name was chosen from the popular movie title It Takes Two To Tango: basically, you need the two services to tango to offer customers a new choice†, says Sachdev. This, however, had less to do with the branding exercise as with inefficiency of service (accusingly slow download speeds) and the limited utility of WAP services. Subsequently, the ads were withdrawn, but the company re-iterated that the branding exercise could be revived because Tango will be the brand to offer GPRS services — or permanent Internet connectivity on the mobile phone — which AirTel is expected to launch soon. The Magic: Perhaps the more ambitious experiment has been with Magic — the pre-paid card. The idea was to make the brand affordable, accessible and, most importantly, feasible as a means of expanding the market even faster. PHASE I – Magic was aimed at bringing in infrequent users of a mobile phone into the market and assure him that he would have to pay only if he made a call. Such a customer used the phone sparingly — mostly for emergencies — and was not willing to pick up a normal mobile connection with its relatively high rentals (pre-paid cards do not include rental charges). To achieve its objectives Bharti did three things. .One, the product was made available at prices ranging from Rs 300 to Rs 3,000 with no strings attached and was simple to operate. Two, the product was made accessible and distributed through small stores, telephone booths and even kirana shops so that the offering was well within arms reach †¢Third, to make the product more â€Å"approachable† to the customer, the company came with vernacular ad campaigns like à ¢â‚¬Å"Magic Daalo Se Hello† which appealed to local sensibilities. This apart, the company roped in Karisma Kapoor and Shah Rukh Khan for a major ad campaign all across Delhi, a ruse that saw the number of subscribers go up from 5. 47 lakh to 12 lakh today, overtaking Essar’s branded pre-paid card Speed, which was launched much ahead of Magic. The company is now re-working its Magic strategy even further. Earlier, the branding strategy was aimed at roping in only interested customers — that is, customers who were already inclined to opt for mobile services. But now, with basic service providers having been allowed limited mobility at far cheaper rates, mobile service providers could find themselves under threat again. That is why the new exercise is aimed at co-opting non-adopters. While the exact strategy is under wraps, insiders say the new branding strategy would be aimed at offering them value which they had not perceived would be available from using a pre-paid card. PHASE II – Bharti used AirTel Magic to build a strong value proposition and accelerate market expansion through India’s first national pre-paid card TV brand campaign ? First time ever in India – any pre-paid card brand goes on TV A combination of the film genre exposed through the TV medium designed to connect with the masses of India ? Youth based – romance driven strategy platform makes the value proposition of AirTel Magic – ‘Mumkin Hai’ come alive ? All elements – user imagery, context, tone & language created to connect the category to the lives of the SEC B & SEC C segment – the middle class non-mobile user. ? AirTel Magic positions itself on the platform of being excellent for emergency situations – increasing productivity as a part of everyday life. ? Sharukh Khan makes ‘everything in life possible’ while romancing pretty Kareena Kapoor with AirTel Magic, India’s leading pre-paid mobile card. AirTel today unveiled its strategy for market expansion with the launch of its new AirTel Magic pre-paid card brand campaign – ‘Magic hai to Mumkin hai’. The strategy is targeted at the non-user segment defined as young adults, 15-30 years of age; in the Sec B & C segment is aimed at accelerating market expansion. The value proposition is centered around a person’s desire to make all his / her dreams, ambitions & aspirations instantly possible. The new campaign for AirTel Magic is all about empowering millions of Indians to be on top of their lives. The brand is positioned to be relevant to the mass-market who want to make all their dreams, hopes & desires come alive†¦ instantly. (At just Rs. 00/- per month AirTel Magic is so easy to buy. ) Improving productivity, letting you befriend the world and opening up new horizons. It gives you the freedom to control your life in a way never possible before. Indeed, anything that you think is possible is possib le with AirTel Magic. The new brand slogan ‘Magic hai to Mumkin hai’ has been specially created to capture this effectively. This strategy is designed to help us talk to this segment directly in the tone, manner & language of the masses. The â€Å"Mumkin hai value proposition will help us expand the market and gain a higher percentage of market shares in the process. The brand ambassadors Shahrukh Khan and Kareena Kapoor embody this ‘can do’ or â€Å"Mumkin Hai† spirit (infact that is the reason they were selected as brand ambassadors). Sharukh rose from a TV actor to become India’s top film star and national heartthrob. Kareena’s success is due to her ‘attitude’, talent, hard work and the sheer ability to make a mark in such a short time. Both these stars have said ‘Mumkin hai’ and made it happen for themselves. The genre of this new strategy & campaign is Hindi cinema led. This genre connects millions across India. The spirit of romance, dancing†¦ the Indian cinema, well known to most as Bollywood, holds millions of Indians together as one. The new TV campaign of AirTel Magic crafted in the Hindi film idiom, magnifies the empowering optimism of â€Å"Mumkin Hai†, in the endearing situation of a boy-girl romance. Where Sharukh Khan, sets his eyes on Kareena Kapoor and wins her love with the help of AirTel Magic. (Poignantly conveying that special feeling we all get when a dream is made possible and a victory of the heart is won). The strategy & new brand campaign is targeted at the large untapped base of intending mobile customers from Sec A, B & C. The estimated addressable market of such customers in the next two years is around 25 million in AirTel’s 16 states. The new strategy aims at correcting the perception that the mobile category is useful mainly for ‘business’ or ‘work’ related scenarios. The new strategy, brand positioning & brand slogan is an outcome of an extensive nationwide research and is an integral part of AirTel Magic’s new multi-media campaign. The campaign has been created by Percept Advertising. PHASE-III – Bharti used AirTel Magic to build a strong value proposition and accelerate market expansion through India’s first national pre-paid card TV brand campaign †¢ First time ever in India – any pre-paid card brand gives such freedom to recharge any value †¢ A combination of the film genre exposed through the TV medium designed to connect with the masses of India †¢ Youth based – romance driven strategy platform makes the value proposition of AirTel Magic – ‘Aisi azaadi aur kahan? † come alive Sharukh Khan makes ‘everything in life possible’ AirTel today unveiled its strategy for market expansion with the launch of it’s new AirTel Magic pre-paid card brand campaign †“ ‘Magic hai to Mumkin hai’. . The value proposition is centered around a person’s desire to make all his / her dreams, ambitions & aspirations instantly possible. The new campaign for AirTel Magic is all about empowering millions of Indians to be on top of their lives. The brand is positioned to be relevant to the mass-market who want to make all their dreams, hopes & desires come alive†¦ instantly . At a amount of your choice you can recharge your account with available validity time . Improving productivity, letting you befriend the world and opening up new horizons. It gives you the freedom to control your life in a way never possible before. Indeed, anything that you think is possible is possible with AirTel Magic. The new brand slogan ‘Aisi azadi aur kahanhas been specially created to capture this effectively. Other Brand Building Initiatives to create loyalty:- The main idea is to stay ahead of competition for at least six months. Working on the above game plan Bharti is constantly coming up with newer product offerings for the customers. The focus, of course, is to offer better quality of service. To make the service simpler for customers using roaming facilities, Airtel has devised common numbers for subscribers across the country for services like customer care, food services and cinema amongst others. †¢ It will also launch a unified billing system across circles so, customers moving from one place to another do not have to close and then again open new accounts at another place. †¢ To assist customer care personnel to deal with subscriber queries, a storehouse of 40,000 frequently asked questions and their answers have been stored on the computers. †¢ Bharti expects that most of its new customers (one estimate is that it would be 60 to 70 per cent of the total new subscriber base) would come from the pre-paid card segment. So, they must be given value-added products and services which competitors don’t provide. †¢ Bharti, for the first time for a cellular operator, has decided to offer roaming services even to its pre-paid customers, but the facility would be limited to the region in which they buy the card. To ensure that customers don’t migrate to other competing services (which is known as churn and ranges from 10 to 15 per cent of the customer base every month), the company is also working on a loyalty program. This will offer subscribers tangible cash benefits depending upon their usage of the phone. The loyalty program will not be only for a ‘badge value’, it will provide real benefits to customers. The idea is to create an Airtel community. †¢ Another key area which Bharti is concentrating its attention upon is a new roaming service launched in Delhi under which calls of a roaming subscriber who is visiting the city will be routed directly to his mobile inste ad of traveling via his home network. †¢ The company also offers multi-media messaging systems under which customers having a specialized phone with a in- built camera can take pictures and e-mail it to friends or store it in the phone. The cost per picture is between Rs 5 to Rs 7. Bharti is also aware that it has to make owning a ready-to-use cellular service much easier than it is today. A key area is to increase the number of activation centers. Earlier Bharti had 250 Airtel Connect stores which were exclusive outlets (for its services) and about 250 Airtel Points which were kiosks in larger shops. Now activation can be done by all of them, and not only by Connect outlets, all within 15 to 20 minutes. In comparison, the competition takes two to four hours. †¢ Pre- paid cards are really catching up with the mobile phone users and it is actually helping the market to increase. First, they are easier to obtain and convenient to use. Unlike post- paid, one need not pay security deposits for picking up a pre- paid card. It is often available even with paanwalas. As befits a fast-moving consumer service, the game is now moving beyond price to expanding distribution reach and servicing a well-spread-out clientele with technology and strategic alliances. Bharti is focusing on two factors to make pre-paid cards more attractive. Keeping the entry cost low for consumers and making recharging more convenience. †¢ Bharti is in the process of launching a new system in alliance with Mumbai-based company Venture Infotech which will enable a pre-paid card user to renew his subscription by just swiping a card. The system will not only save users the hassle of going out and buying a card every time it expires but also enable mobile companies to reduce the cost of printing and distributing cards. †¢ Bharti Televentures has tied up with ‘Waiter on wheels,' a company delivering food at home, to reach its Magic pre-paid cards to subscribers' doorsteps. The company is also joining hands with local grocery shops which will enable users to recharge their cards by just making a phone call to the shop. †¢ Apart from improving the convenience of recharging, mobile operators are beefing up their distribution channels. The company is constantly innovating to enhance the value proposition for its pre-paid service. They are leveraging technology to expand their distribution network and deliver round-the-clock recharge options to its MOTS (Mobile On the Spot) subscribers. Bharti Cellular has also launched a special service, CareTouch, for high-value, corporate customers, providing them with instant, single-point access for any assistance they require. Customers can dial 777 and enjoy a slew of services, which includes easier payment of bills, service on priority basis, and value-added services without any additional paper work. Bharti Cellular is offering a range of services without going through an interactive voice recorder ensuring that they save time. Dedicated ‘CareTouch’ executives are expected to assist customers with any service on priority basis. Besides the regular proactive reminder calls for bill payment, customers can also call CareTouch for bill payments at free of cost. †¢AirTel presented MTV Inbox; the first ‘on-air’ SMS based interactive music dedication show exclusively for AirTel and AirTel Magic customers. Highly interactive VJ based show with real-time feedback mechanism. Both brands joined hands to target the high growth youth segment. BRAND RECALL- for brand recall airtel used so many promotional strategies as celebraty endorsement ? also goes for promotional activites like hoardings, billboards,sponser many events ? along with this amny corporate social activity being carried out by airtel ? signature tune as given by A. R Rehman being the most successf ul tool of Airtel in creating brand recall; Bharti’s View on its Branding strategy:- First, brand building efforts in today’s context have to be seen in a more holistic manner. Delivering value on a sustained basis is perhaps the most potent key to build a brand that lasts. Unflinching orientation to customer needs is the second key success factor. Customers (be it for industrial products or consumer goods and services) across the world are more informed and, at the same time, becoming more individualistic in their needs and far more demanding with the passage of time. Pro-active tracking of shifts in consumer behavior, anticipating redefined or emerging customer needs, and then reacting in â€Å"real- time† are essential to attract and retain customer loyalty — a key element of creating brand equity in the present situation. Customizing the product (and communication of its benefit) to meet the specific needs of various consumer/customer sub-segments is the third element in creating brand appreciation. As far as allocation of time and financial resources are concerned, too many companies mistakenly allocate a disproportionate amount on mere advertising and promotion. This is not to say that advertising and promotion are less relevant. On the contrary, with more choices and higher media clutter, businesses need to budget for an increasingly higher spend on their brand promotion but this has to be undertaken in tandem with enterprise-wide â€Å"reengineering† of the business philosophy and core design, production, and delivery operations for the product itself. The positive spin to this argument is that by first addressing the fundamentals, the enterprise itself becomes more competitive. This can be the beginning of a virtuous cycle wherein brand equity continues to increase as the enterprise sustains delivery of an appropriate product or service at an ever increasing value. It is, however, crucial to note that in the years to come, not only will the cost of building a regional or a national (or an international) brand will continue to rise but also the time taken to do so will be longer and will need sustained and focused efforts. Brand value:- â€Å"The brand Airtel is our most valuable asset after our people. We have built it with a lot of passion,† says Bharti Airtel CEO and Joint Managing Director Manoj Kohli. Airtel is all about trust, innovation and ownership bundled with an emotional connection. I can think of very few brands in the whole world which straddle so many categories and talk to so many different economic groups. † Tata, Reliance Anil Dhirubhai Ambani Group and Airtel have been identified as the top three most valuable brands in India by 4PsBusiness  and Marketing magazine in its annual ranking released here Friday. And according to icmr survey Airtel is regarded as the second trusted and valued service provided brand after LIC. Brand personality: AIRTEL- |Airtel: Leadership, power†¦ feelings? | |Airtel has a branding strategy that focuses on the emotions and lifestyle of consumers. The Airtel’s brand personality is about lifestyle; | |innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology. The Airtel brand personality is it is also| |customer centric and a elite class product and most reliable on the basis of is good network service and customer centric approach and | |shows its leadership — be it in network, innovations, offerings or services | |   | |â€Å"In a service industry like telecom, people live a brand 24X7. It’s all about experience; and for Airtel ‘brand=customer experience’,† says| |Rajan Mittal, joint managing director, Bharti Tele-Ventures Ltd. |   | |That’s now, but when mobile telephony began in India a decade ago, the brand was all about aspiration. That’s understandable: a handset | |cost about Rs 45,000 — the price of a second-hand Fiat — and call charges hovered around Rs 16 a minute. | |   | |Naturally, the personality of the brand airtel is ike | |: elite class and innovative product/service provider | |Used by professionals | |successful entrepreneurs. |Leader | | | | | |â€Å"We positioned Airtel as an aspirational and lifestyle brand, in a way that trivialised the price in the mind of the consumer. It was | |pitched not merely as a mobile service, but as something that gave him a badge value,† recalls Hemant Sachdev, chief marketing officer | |(mobility) and director, Bharti Tele-Ventures. | |   | |   | |The way to the future, though, seems to be through product innovations such as easy charge (recharging prepaid connection through SMS), | |hello tunes, the Blackberry option, stock tickers and M-cheques (mobile credit cards). |   | | | BRAND ASSOSIATION- The Airtel brand positioned it as a customer centric and a elite class product and most reliable on the basis of is good network service and customer centric approach and shows its leadership — be it in network, innovati ons, offerings or services Airtel associates it self with the customers both on functional and emotional values.. these can be jotted down as follows †¢ elite class and innovative product/service provider †¢ it shows the personality of a leader †¢ reliable network and customized service †¢ innovative product †¢ leading the market †¢ trusted and beneficial BRAND loyalty- |Bharti airtel Offers so manY programs to create brand loyalty which is the basic success of airtel .. some schemes such as | |Bharati Airtel offers two points on every Rs 100 on the member’s monthly billing or recharge. | |   | |The company is also considering bringing credit cards, loans and liabilities services under this program. | |   | | | †¢ PRE-PAID users of Airtel can look forward to some free talk time each time they recharge their card. The company is going to launch a new customer loyalty programme across the country for the pre-paid customers called Recharge Reward. †¢ This loyalty programme, which is supposed to be the first of its kind for pre-paid users, would be based on the number as well as the value of recharges the customers opt for. †¢ Speaking to  Business Line, Mr Ramesh K. Narain, Chief Officer – Sales & Marketing, Bharti Mobinet Ltd, said the company for the first time is specially focusing on the pre-paid segment. â€Å"We are looking at pre-paid as a recruitment category and through this loyalty programme we hope to not only increase our customer-base but also in the long run convert them into post-paid users. † Conclusion

Importance Of Education

In todays society, young people are consistently told that the key to a successful future is receiving post-secondary education. Many teenagers find themselves wondering, â€Å"what is the importance of school? † With the recent success of entrepreneurs and businessmen who lack university/college diplomas, many students begin wondering what is the real importance of post-secondary education. To the dismay of many young people, school is one of the most important parts on the road to success for individuals.By attending post-secondary schools, individuals have a higher chance of finding a Job; higher paying salary, and more prepared and eady to make sensible choices. Forbes magazine posted the ten highest and lowest income Jobs for 2012, the highest being anesthesiologists at $232,830, and the lowest being fast food cooks at $18,720. It can not be a coincidence that all of the ten highest-paying Jobs require at least seven years of post-secondary education while the ten worst p aying Jobs have no post-secondary education required.It is no coincidence at all, as the higher paying Jobs require individuals to possess a lot more knowledge in their field. For example, anesthesiologists are required to monitor individuals before, during, and fter surgical procedures by monitoring patients' vital organs to ensure that no complications arise. This requires over sixteen years of post-secondary education to have attained this knowledge. In comparison, a typical fry-cook will not be required to possess sixteen years of knowledge in order to know the toppings on a burger or the cook time of french fries.Also, not only does education aid in Jobs within a particular field, education in general will earn people more money. Individuals who possess a master's degree will earn 1. 3 million dollars over their lifetime earnings than if they ad only acquired a high school diploma. â€Å"At most ages, more education equates with higher earnings, and the payoff is most notable at the highest educational levels,† said Jennifer Cheeseman Day, author of The Big Payoff: Educational Attainment and Synthetic Estimates of Work-Life Earnings.Possessing a post-secondary degree will not only earn individuals more money, education will also increases the chances of finding a Job. In 2011 researchers for the U. S. department of labor compared the unemployment rate versus the amount of education that individuals have received. The trend was blatantly obvious; the more education individuals have, the less likely that they are to become unemployed. This is shown with the 9. 4% unemployment rate for high school graduates in comparison of the 2. 5% rate for those with doctoral degrees.Also, not only does more education decrease individuals' unemployment rate it will also increase the re-employment rate. A study by the University of British Columbia states that â€Å"the chances of â€Å"re- employment† (finding work after a period of unemployment) rise by 27 percentage points if you've finished high school. As well as increase by two to three percentage points for every additional year of education after high school. Employers for corporate companies, or even the local fast-food restaurant will typically prefer having a university/college graduate to a high school graduate.The main reason for this being that most employers believe that the more educated individual will not require as much training or practice to be ready tor the Job. Also, employers also believe that since graduates could work hard, and persevere through university, then that individual could work Just as hard on the Job. While multiple individuals may be equally qualified for a given Job, the individuals with the greater education will look instantly more qualified to employers.Furthermore, a post-secondary degree provides more career options and opportunities. With a degree an individual has the choice on what Job that individual could do. However, without a post-sec ondary degree, individuals only have a few choices for their career path. Not only does university increase the financial earnings, and Job security of individuals, university aids in maturing young people and preparing young people for eal world adult responsibilities. Generally, eighteen year olds are not fully ready to be immediately making mature life decisions.However, studies have shown that those who have attended some form of post-secondary education are more civil- minded, confident, and higher self-esteem. The reason being that college or university graduates have had at least two years of independence, where students have to responsible for their grades as well as attending classes. High school graduates do not have access to this type of environment, where young people learn rom experience how to manage their time effectively, where they can afford to make some mistakes.High school graduates have to learn from their mistakes in the real world, where mistakes can be more costly. Post-secondary graduates fin that they can already carry out difficult tasks and be responsible, boosting their confidence as well as their self worth. While high school graduates can earn more money from the get- go by working right away, those who graduate from university will be more prepared to take on the world and begin a successful life. School has one of the most important roles on the road to success for individuals.By completing post-secondary education people are able to earn a higher salary, have more accessibility to different Jobs, as well as being more mature people in general. These aspects of an individual's life are what many deem to be â€Å"successful†. Importance of education The importance of college education has a direct and profound impact on the world but more importantly on me. As Nelson Mandela stated â€Å"Education is the most powerful weapon which you can use to change the world. † By gaining knowledge through college education I am ensuring a better future for myself and in turn I am ensuring a better future for those around me thus changing the world one small step at a it me. College education provides tools, knowledge and preparation necessary to compete in today's tough job markets.As a current fourth year medical student, I am supplementing my deiced education with an associates degree in health administration so that I can gain an advantage and also to prepare myself for future leadership roles within the medical profession. Medical field is a field in which constant advances and progresses are made and to stay current and to progress with the times, one must constantly further himself through education. An article in the Heritage Foundation suggest that the base foundation of the U. S. Healthcare is the ability to provide the best healthcare.Having said this, we must understand that having the best healthcare means training our medical refashions and investing into new technologies and education so that they are able to provide the best healthcare. The article suggests that there is a shortfall in followed education that is provided to medical professionals in their quest for professional excellence. To me, this places and emphasis on the importance of college education and continuing education so that we can continue to strive to be the best not just in the field of healthcare but also in other fields.In a recent article in Forbes Magazine comparing college versus high school education, we can clearly see that earning a college degree doesn't only give you a competitive advantage and a solid base for the future but it also gives you an additional $830,000 during your lifetime according to Forbes. This shoul d also be a major inspiration for wanting to obtain a college diploma. Financial future and stability of my family directly correlates to the amount of education I have received though my lifetime. Although our economy has turned a new leaf and is on a recent upswing, we are still reeling from the economic collapse of the late sass's.According to Bellevue university research, those with little to no higher education are finding the most difficult to find jobs and secure their family futures. The study confirms that more and more people are looking for â€Å"recession proof' jobs that are mostly attainable through college education rather than trades. In today's society finding a job is much harder because of all the competition, people with similar qualifications vying and competing for the same jobs. What will set me apart? College can give me the training I need to get ahead and Stay head of my competition.Social development is a very important aspect of college education. Higher education is generally lauded for developing academic knowledge in their students, its leaders are routinely criticized for not adequately preparing students for the types of roles and leaders that organizations need (Jaeger, 2003; Tucker, Osaka, Barron, & Mccarthy, 2000; Coleman, 1 995; 1998; Williams & Sternberg, 1988). Our future leaders, although highly educated, lack social ability to to present themselves as leaders and to serve as leaders.One of the reasons I chose the degree program at Seaworthy university is just that, social development as well as educational, that is scholastic. Through the discussion boards, chats, and other interactive socially interactive media; I will not only be able to learn from students that are in my immediate vicinity but I will gain a broader perspective that an online university gives. This perspective is global and invaluable to those who seek to not only further their textbook knowledge, but would also like to share experiences with efferen t cultures and races to gain a better social understanding and the impact education has globally.There are ample reasons for a college education and I have only listed a few Of the ones dearest to me above. In the ever changing world, it has become more important now than ever before to obtain a college education. Its not just the economic reasons that push us to learn further and achieve greater, as I have mentioned above, it is also a great social development outlet that sometimes we don't use as much as we should. Importance of Education Importance of Education A leader is a person who takes charge of their own life by self education. Sherman Alexie and Malcolm X demonstrate leadership by trying to further their people. In Sherman Alexie’s essay â€Å"Superman and Me† he demonstrates how influential education is to him. Once Alexie was able to read he wanted to show how smart he was in the classroom. However, the other Indian boys kept trying to keep him quiet because they were expected to be stupid. This infuriated Alexie because until his people became educated they were going to continually be taken advantage of. In Malcolm X’s essay â€Å"Learning to Read† he explains how education made him the person that he is today. After Malcolm X became literate his whole world changed. Up until he started reading he believed that the best way for African Americans to gain civil rights was to use violence. However, after reading the history of his people and how they had been taken advantage of, he realized that the best way to gain rights was through knowledge. Both of them try to lead their people to educate themselves. Education was necessary for Alexie and Malcolm X to overcome the disadvantages in their background because they were able to learn about their histories and became examples to others. Both Sherman Alexie and Malcolm X had obstacles to overcome in their past. For Alexie, it was that of his childhood â€Å"classmates whom fought with him daily† (pg 13). Alexie was constantly trying to speak up during class and participate but the other children told him to keep quiet. The Indian children were accepted into society if they were submissive and struggled in the â€Å"non-Indian world† (pg 13). The people on the reservation lived this way for generations believing that their place wasn’t in the classroom and that they had to fail. Malcolm X had to overcome not only his personal obstacles of poverty and illiteracy but also the abuse of his people. X only had an eighth grade education and throughout all of his schooling he was never taught how to read. After X taught himself how to read in jail he started learning about the abuse that his people had endured. X said he would never forget â€Å"how shocked [he] was when [he] began reading about slavery’s total horror† (pg 286). This was only the beginning of all the cruelties he soon learned had been inflicted upon his people. After Sherman Alexie and Malcolm X educated themselves they were able to go back and lead their people to change. Alexie visited the Indian schools in an effort to show the children that education should be accepted not feared. He teaches creative writing and poetry to the children in an effort to spread the importance of education. He said that the children whom read many books and stared at him with bright eyes and arrogant wonder were â€Å"trying to save their lives† (pg 14). By becoming educated they would no longer be prone to being taken advantage of any longer. With out education these children will lead the same lives as their parents have, filled with hard labor and small wages. Malcolm X’s view on education is stronger than most because he had lived a life with his eyes closed until the day that he was able to read. Once he became literate he realized how much easier his people’s lives could have been if they had been educated. They would have been able to clearly see how wrong their situation had been for so long. X said that â€Å"with every additional book that [he] read he was given a little bit more sensitivity to the deafness, dumbness, and blindness that was afflicting the black race in America† (pg 289). He is saying that the only way to keep his people from being mistreated is to educate them. With education they will gain opinions and the knowledge to understand how helpless they are without it. Education was necessary for Alexie and Malcolm X to overcome the disadvantages in their background because they were able to learn about their histories and became examples to others. Throughout both their lives and struggles each of them realized that achieving their goals were impossible without education. My advice to a new college student who would like to become a leader would be first to take charge of their life and identify the problem they need to resolve. A leader has a clear vision of achieving specific goals. They attack their obstacles head on and inspire others through their examples. Works Cited Samuel Cohen. 50 Essays Boston: Bedford/St. Martin’s, 2007. Print Importance of Education Importance of Education A leader is a person who takes charge of their own life by self education. Sherman Alexie and Malcolm X demonstrate leadership by trying to further their people. In Sherman Alexie’s essay â€Å"Superman and Me† he demonstrates how influential education is to him. Once Alexie was able to read he wanted to show how smart he was in the classroom. However, the other Indian boys kept trying to keep him quiet because they were expected to be stupid. This infuriated Alexie because until his people became educated they were going to continually be taken advantage of. In Malcolm X’s essay â€Å"Learning to Read† he explains how education made him the person that he is today. After Malcolm X became literate his whole world changed. Up until he started reading he believed that the best way for African Americans to gain civil rights was to use violence. However, after reading the history of his people and how they had been taken advantage of, he realized that the best way to gain rights was through knowledge. Both of them try to lead their people to educate themselves. Education was necessary for Alexie and Malcolm X to overcome the disadvantages in their background because they were able to learn about their histories and became examples to others. Both Sherman Alexie and Malcolm X had obstacles to overcome in their past. For Alexie, it was that of his childhood â€Å"classmates whom fought with him daily† (pg 13). Alexie was constantly trying to speak up during class and participate but the other children told him to keep quiet. The Indian children were accepted into society if they were submissive and struggled in the â€Å"non-Indian world† (pg 13). The people on the reservation lived this way for generations believing that their place wasn’t in the classroom and that they had to fail. Malcolm X had to overcome not only his personal obstacles of poverty and illiteracy but also the abuse of his people. X only had an eighth grade education and throughout all of his schooling he was never taught how to read. After X taught himself how to read in jail he started learning about the abuse that his people had endured. X said he would never forget â€Å"how shocked [he] was when [he] began reading about slavery’s total horror† (pg 286). This was only the beginning of all the cruelties he soon learned had been inflicted upon his people. After Sherman Alexie and Malcolm X educated themselves they were able to go back and lead their people to change. Alexie visited the Indian schools in an effort to show the children that education should be accepted not feared. He teaches creative writing and poetry to the children in an effort to spread the importance of education. He said that the children whom read many books and stared at him with bright eyes and arrogant wonder were â€Å"trying to save their lives† (pg 14). By becoming educated they would no longer be prone to being taken advantage of any longer. With out education these children will lead the same lives as their parents have, filled with hard labor and small wages. Malcolm X’s view on education is stronger than most because he had lived a life with his eyes closed until the day that he was able to read. Once he became literate he realized how much easier his people’s lives could have been if they had been educated. They would have been able to clearly see how wrong their situation had been for so long. X said that â€Å"with every additional book that [he] read he was given a little bit more sensitivity to the deafness, dumbness, and blindness that was afflicting the black race in America† (pg 289). He is saying that the only way to keep his people from being mistreated is to educate them. With education they will gain opinions and the knowledge to understand how helpless they are without it. Education was necessary for Alexie and Malcolm X to overcome the disadvantages in their background because they were able to learn about their histories and became examples to others. Throughout both their lives and struggles each of them realized that achieving their goals were impossible without education. My advice to a new college student who would like to become a leader would be first to take charge of their life and identify the problem they need to resolve. A leader has a clear vision of achieving specific goals. They attack their obstacles head on and inspire others through their examples. Works Cited Samuel Cohen. 50 Essays Boston: Bedford/St. Martin’s, 2007. Print

Case Study of KFC Malaysia Holding

Case Study of KFC Malaysia Holding â€Å"A Case Study of KFC Malaysia Holding: Channel used by KFC to solve communication crisis† Abstract On 6th February 2013,the kitchen staff of KFC I- City outlet at Shah Alam, has gone violent towardone of the customers due to miscommunication. The customer was then put on the floor after a heated argument between the staffs and the customer.This problem then solve by KFC Malaysia Holding with a proper alternatives. One of the alternatives used by the company is to use the right channel in solving the issue. Basically, the main aim of this research is to examine the channel used by KFC Malaysia Holding to solve the communication issue specifically the incident of staff and customer caught into a fighting. This research is tries to answer the question of the effectiveness of the channel used by the company to solve the problem or issue. The survey method will be employed in this research for data collection. As this method fall under quantitative method, SPSS (Statistical Package for Social Sciences) software will be used to analyze the data. The finding of this research will help the future researchers to understand the effectiveness of channel used by the Food & BeveragesCompany in solving their problem or issue. Besides, this research will help to add more literature on the same topic. Keywords: Channel, problem, Food & Beverages, Effectiveness Literature Review Definition of Crisis In Effective Crisis Communication (2011), crises can best define as unique moments in the history of an organization. Nowadays, the word â€Å"crisis† has been used widely in a daily conversation. People used this word to describe their problem. For example, they refer to this word if they forgot about their appointments with their clients, having a bad hair days or even quarrel with the family members. All of these are awful experiences do not portray or describe the crisis. When it comes to the company, most of the company refers crisis as something that rel ated to the problem. For example low sales or short of manpower are assume as the crisis to the company. All of the situations are not crisis. But, usually the company will consider all the situations as crisis. Crisis is defined as any situation that is threatening or could even threaten to harm people or property, seriously interrupt business, damage reputation and/or negatively impact stock value (Jonathan Bernstein,2006). According to Hermann (1963), he identified three characteristics of separating crises that are surprise, threat and short response time. An event will not achieve the level of crisis without coming as a surprise, posing a critical level of threat and forcing a short response period. Robert, Timothy & Matthew(2011) mentioned in their study that crises can be divided into two categories which are intentional crises andunintentional crises. â€Å"Intentional crises are those international acts which is designed to harm an organization such as terrorism, sabotage, workplace violence and poor risk management whereas unintentional crises are the crises caused by natural and some uncontrollable factors such as natural disasters or product failure† (Robert, Timothy & Matthew, 2011). As for the incident case happened in KFC Malaysia I-City outlet, the incident are category under the unintentional case of crisis. The incident happened due to some misunderstanding between the worker and a customer who has been waiting for the food for some times and did not get the food.

Paying for my ignorance the most bitter way Essay

Paying for my ignorance the most bitter way - Essay Example I have attached the edited work and titled it ‘PLANNING FOR THE ESSAY’ actually the text in red are new ideas I have added. I have also prepared an outline that indicates what you wrote about in each numbered paragraph in the plan. Finally, I have presented the final essay. Please let me have an immediate feedback if it fits your expectation so that if it does, I can upload the final work. I am due to travel very soon. Thank you. Strategic planning outline INTRODUCTION This part of the essay gives a general background to how the summit of the essay started or developed. It includes setting, time and introduction of main character. In this essay, the setting was my secondary school, the time was during the examination period and the chief priest and I were the major characters introduced at the introduction stage. I correlation is built at the introduction stage to allow a for a very good affiliation with the main body. i. Background and Setting I shall use this section t o introduce the theme of the essay, which is my ignorance in believing a chief priest rather than lessons learnt in school. I shall talk introduce the major setting where I faced my crisis BODY This part of the essay unfolds the main events that happened in the essay. In this case, the essay is a flashback narration of a piece of information I received from a chief priest and how I trusted the information much that I neglected what I heard in school for all the number of years I had received formal education. I fantasy point is introduced to tell of a very enjoying trip I was expecting. There however was a crisis when the trip did not come off because I felt sick – with the sickness being the direct result of the belief I had in the story I was told by the chief priest. I have divided the body of the essay into three sub-sections as detailed below ii. The misconception and ignorance I shall present what the misconception and ignorance I believed in was, where I heard it, when I heard it, from whom I heard it and how I took it. iii. A expectant fantasy I shall talk about a fantasy point I was expecting in my life. This fantasy point is important for the essay because it highlights the crisis I faced out of my ignorance. iv. Crisis point – results of my ignorance I shall talk about the crisis that marred the fantasy but the main focus here is to explain the result of my ignorance, which was of course a negative result. CONCLUSION The conclusion seeks to summarize the essay and tell the result of the ignorance I had in my case. There were lessons I learnt and all these have been factored in the conclusion. The lessons make the essay worth narrating to someone. v. Outcome of the crisis I shall explain how the crisis affected my fantasy. Whether I could still have the fantasy or not. vi. Lessons learnt from the crisis This will be the concluding part of the essay, talking about the lessons I learnt at the end of the day Planning the Essay i. Formal ed ucation is supposed to widen our knowledge about issues of life but even at the secondary school level, I did not wholly believe everything that I learnt in school. With all the years of education I had had and with age, I still did not believe what my formal education told taught me about malaria. It was in 2001. I was a high school student in senior secondary three in Nigeria by then and I just clocked eighteen years in February that year yet, I held on to beliefs in stories a popular chief priest had told me rather than what my teachers had taught me all this while. I remained daft over numerous television programs on malaria prevention and control. Even what I learnt in the class about mosquitoes never changed my mind. For this reason, I never thought of

Confidential Analysis Essay Example | Topics and Well Written Essays - 500 words

Confidential Analysis - Essay Example According to a study by ACER Leadership Centre, (ACER Leadership Centre, Australia), â€Å"Partnerships between key leaders in education, business and the wider community are especially important.† Inclusion of community leaders as partners in the governance of a school will benefit in education and employment for the students and creating social harmony and economic well-being at both individual and community levels. The school gets to benefit from the expertise and experience of leaders in other fields. First and foremost, the contribution of the donors must be kept in mind while identifying community leaders in the school community. Without the generous and continued support of the patrons, it would neither have been possible to start or run the school, the way it has been done all these years. Sustaining the school and taking adequate steps to ensure its fiscal resources are in place is the first step to empowering the school and the student community. Thus, the role of the financial supporters as community leaders must not be undermined. Next would be the role of Natural Resource Program Consultant. As a leader in sociology, the consultant would be able to steer the school towards better understanding of the social problems in the area, and ways to deal with them. The consultant would help the children utilize the available manpower and other resources in the area for the benefit of the student community. In 2006, The University of Colorado Foundation, the philanthropic partner of the University of Colorado, announced that long-time Denver civic and business leaders Joel Edelman and Robert â€Å"Bob† Willis had joined the Foundation staff. As a consultant Edelman helped the University of Colorado’s School of Medicine relocate to Fitzsimons and spearheaded the creation and launch of a new nursing program for Metropolitan State College of Denver. (CU Foundation Taps Denver Community

Current Issue Coursework Example | Topics and Well Written Essays - 250 words

Current Issue - Coursework Example While the U.S. battles with the ranks of fearful parents, the the anti-vaccine movement has grown exponetially in Europe and Russia, much to the detriment of the children involved. That is the claim made by Maggie Fox (2015) in her NBC article â€Å"Vaccinate Against Measles, WHO Tells Europe and Russia†. Basically, the importane of vaccination is not something to be toyed with as it can help to prevent the future spread of diseases as in the case of Polio in the United States. By vaccinating a child early against Measles, he is given a chance to prevent the spread of the illness to other children he comes into contact with and in the process â€Å"kills† a carrier line of the virus (â€Å"Five Inmportant Reasons to Vaccinate Your Child†). This is a reason that I totally agree with as I have seen first hand the effects of Polio in non-vaccinated children in poor countries where vaccination is not possible. However, in other areas of the world such as the Philippines in Asia, where the same vaccine is mandatorily given, there are no active cases of polio. Vaccinating a child against a life debilitating illness such as Measles is not something that a loving parent should be willing to not consider. Afterall, if a doctor told them that there was a vaccine for the common cold, they would be the first one to sign up their child for the vaccine. So, it is important to make sure that children, who cannot protect themselves, are properly protected by their parents against existing viruses (â€Å"Reasons to Have Your Child Vaccinated†). As a future responsible parent, I fully support the idea of prevention rather than having to find a cure. If you prevent the spread of an illness or prevent your child from contracting it, then you have already paid it forward to the next child, whose immune system may not be as strong as his parents might think. Fox, M. (2015). Vaccinate against Measles, WHO tells Europe and Russia. nbcnews.com.nbcnews.com Retrieved

Homework Assignment Example | Topics and Well Written Essays - 750 words - 1

Homework - Assignment Example Therefore, 2.5 tons/square yard = 5500/1296 pounds/square inches = 4.24 pounds/in2 6. 2.1 oz/in2 = tons/acre. One ton is equivalent to 3.125*10-5. To convert oz into pounds = 2.1/3.125*10-5. One square inch is equivalent to 1.59*10-7 acre. To convert square inch into acre = 1/1.59*10-7. Therefore, 2.1 oz per square inch = (2.1/159)*3.125 =6.5625/159 =0.0413 tons/acre 7. 34 square kilometer per liter into square mile per ml. one kilometer is equivalent to 0.62 miles while one liter is equivalent to a thousand ml. to convert 34 square kilometers per liter into square miles per ml = (34 * 0.622)/ 1000= 13/1000 = 0.013 miles per ml. 9. 81 square rd per 20 min to acres per hour. One square yd = 0.00021 acre hence 81 square yd = 81* 0.00021 = 0.0167. Also, to convert 20 min into hours = 20/60 =0.333. Therefore, 81 square yd per 20 min = 0.0167/0.333 = 0.05 acres per hour. 10. 1. 76 tons/cubic yd to oz/cubic inch. 1 ton =32000 oz, hence 1.76 tons = 56,320 oz. Also, 1 cubic yard = 46656 cubic inches. Therefore, 1.76 tons per cubic yd = 56,320oz/46656 cubic inches = 1.21 oz/cubic inch. 11. 150 rods per 6 min and 10 seconds into mile per hour. 1 rod =0.003125 miles while 1 min = 0.0167 hour. Therefore 150 rods = 0.46875 miles and 370 seconds = 0.103 hours. Speed = 0.46875 miles/0.103 hours = 4.55 miles per hour. 12. Theoretical capacity = width (feet) * Speed (meters/ seconds)/8.25. Speed of the combine is 4.2 miles per hour = 6759.24metrs/3,600seconds = 1.88 meters per second. Therefore, theoretical capacity = (20*1.88)/8.25 = 37.6/8.25 = 4.56 a/hr. 13. Efficiency is the product of theoretical capacity and effective field capacity (Field & Solie 124). Theoretical capacity = 7.2 a/hr. field capacity = 64.7 a/13hrs = 4.98a/hr. Efficiency = 7.2*4.98 = 35.86%. 16. Width of 7m = 22.97feet. Speed =6kms/hr = 6000m/3600sec = 1.67 m/s. theoretical capacity = (22.97*1.67)/8.25 = 4.65 a/hr. but 1acre =0.4hectare.

Alternative Energy Resources Research Paper Example | Topics and Well Written Essays - 2000 words

Alternative Energy Resources - Research Paper Example The temperature level in the earth has critical role hence it cannot be produced in all the localities. Scientists have estimated that the amount of geothermal power present in the crust of earth is sufficient to fulfill the energy requirements of the world for upcoming many centuries. It is sustainable, cost effective, and reliable; and has the tendency to facilitate all mainstream energy units (Jorgensen 51). According to Ting (2011, p.230), the drilling interface for the production of this kind of energy is very expensive. The machinery and equipment required for the digging purpose cannot be afforded easily. The selection of appropriate place needs accuracy as drilling costs are too high. Governments’ intervention for this energy producing resource is essential as private bodies cannot solely bear its costs. Some countries like United States, Philippines, Ice land and Japan have taken serious measures to produce energy from this form. China is taking colossal steps in this regard too. The expense of machinery eventually effects on the consumers too thus people have to pay lot more than usual rates. Chevron Corporation has immensely invested in the geothermal production units. It is the largest private sector energy producing unit and has tremendously facilitated numerous consumers throughout the globe. The focus of the corporation remains to fulfill energy requirements of residents at all levels. Currently in United States more than 77 geothermal power electricity units are operational; producing approximately 3086 MW energy. The Geysers, California is the region where America’s largest geothermal production unit is installed. Philippines government and private sector has taken incredible... This report stresses that geothermal power is one of the safest forms of energy production expeditions. The energy requirements of all the countries can be easily fulfilled if geothermal energy units are incorporated. World would eventually progress rapidly and swiftly when energy shortfalls are eradicated. The machinery, equipment and team required for the plantation purpose of geothermal powers requires accuracy and precision. The costs of geothermal energy production are relatively higher than other forms of the energy producing models but it ensures long lasting success. The major constituent making geothermal prominent is the deduction methodology of this energy source. Since earth’s crust is the resource and also stores energy too, therefore there is no element of reserving it somewhere else. The independence by federal government of U.S to its respective states has brought significant outcomes. This essay makes a conclusion that moreover countries have to bear costs of this energy production unit once; it can fulfill energy requirements for upcoming numerous years. Researchers have elevated geothermal as the best method of energy production and have also discussed its economic factors too. In the inauguration of any energy producing reservoir costs have to be met. The amount is eventually spent annually or semiannually on the maintenance and up gradation of energy production models but geothermal guarantees long-lasting sustainability, reliability and cost effectiveness.

Analysis case about death Essay Example | Topics and Well Written Essays - 1000 words

Analysis case about death - Essay Example Betty’s intention is for Polly to take the ecstasy tablets and hallucinate then hurt herself by falling over or something similar. Thus, there is specific intent of causing harm directly or indirectly. Beyond having the general intent to commit a crime, Betty had the intent to achieve a specific goal, which was to have Polly hurt herself. Actus reus is the physical component of a crime and is the result of voluntary body movements. This is what the accused physically does that harms another. Under the circumstances, actus reus was discharged immediately Betty did successfully put the ecstasy tablets into a paracetemol bubble pack which Chloe unknowingly took. The crime had been enabled; the only thing awaiting was someone getting hurt. It is immaterial that the targeted Polly did not hurt herself by falling over or die. This principle is known as transferred malice; the same malice that was to hurt Polly was the one that killed Chloe. In R v Latimer (1886) 17 QBD 359, where the facts are substantially similar, the accused struck a blow with his belt at Horace which recoiled off him and injured an innocent bystander. The defendant was convicted of maliciously wounding the victim, which he appealed on the ground that it was not his intention to hurt her. The court held that the conviction would be affirmed. The defendant had committed the actus reus of the offence with the necessary mens rea; that is, he had acted maliciously. There was no requirement in the relevant act that his mens rea should relate to a named victim. Thus, Latimers malice was transferred from his intended to his unintended victim. Therefore, given the facts of this case, Betty cannot escape liability just because her intent was to have Polly hurt instead of Chloe who ended up dying. However, since her intention was not to kill Chloe, the charges can be reduced from murder to manslaughter. Polly will not be criminally

Managing Change in the Workplace Essay Example for Free

Managing Change in the Workplace Essay To begin the critical analysis of how a change of event in the work place reflects upon, not only the management of the change process but also the impact that change can have upon the organisation and the quality of the service provided. Firstly it may be worth nothing the definition of ‘change’ is quoted in Webster’s English Dictionary as †¦. â€Å"Change (transitive verb) to make different, to alter; to transform; to exchange; to put fresh clothes on. (2006 p73) As a manager of a setting one’s personal experience would tell that there are many different types of ‘change’ that can arise in a private day nursery, one example has recently occurred where two qualified members of the team, who both worked together in the baby room, terminated their contract of employment within weeks of each other. This became a problem as it only gave the company four weeks to: advertise the position, interview candidates and compare them to the person specification required for the job, then upon occupying the positions the new recruits needed to learn the everyday practices and bond with the children and of course the parents, who maybe understandably concerned with the issue. Therefore the process of change has to be organised to make the transition a smooth one. However as people we exist within contradiction. On the one hand, we need stability and security to perform well but on the other hand we can become stagnant, complacent and uncreative when we shy away from change or even when we find we simply cannot cope with it. It seems that we are more interested in the process of change and what the implications of change actually are. As there is no way of predicting when change will happen, as a manager it is better to be equipped to deal with it when it does. Any manager will tell you that in the nursery world staff turnover can be high. Therefore being better equipped will also create an environment where change is a natural and exciting organic process. (Cole 2006 p.111) Consequently a manager needs to begin looking at the limitations they unconsciously place upon themselves. The greater our own understanding of how we are affected by change and how we react to it, the better prepared we will be to deal with it whether that change is by our own choice or someone elses. (Mabey and Mayon-White, 1993 p8) Before looking at change management, it is important to mention that some people thrive on change. They can not stay in one job, in one relationship or in one country for very long. They need to shake up their own status quo. They sometimes create change just for the sake of it (Cannon. 1994 p 246) This on the other hand can cause problems to other people within the setting; people are pattern-making mechanisms. In general, our systems are more comfortable with pattern and routine than with change. Once a pattern is established, the left side of our brains (the logical, analytical, pattern-making sphere) will quite happily keep marching along that path. (Veccio1988 p 34) Any type of change that occurs asks us to change a point of view and adopt a way of seeing the world that is at odds with the way we are used to seeing it, thus causing us to tap into our insecurities. We can develop a feeling of unsure-ness, a sense of not quite knowing what the is ‘right’ thing to do. There is no longer a predictable, reliable pattern to follow, and where children are concerned, parents have to deal with these insecurities and worries immediately, simply being a voice for their children. One of the challenges with ‘Change Management’ is to maintain the current business operations while the changes are being implemented. A framework needs to be created and maintained within a positive environment, this will help people accept the changes leaving them prepared and committed to assist with implementing them. Employees need to feel empowered rather than feeling they are being manipulated or coerced, and focus needs to be on the long-term goals rather than on a quick-fix to the situation.

What is price discrimination and its effect on economies

What is price discrimination and its effect on economies Introduction Price discrimination is the practice of one retailer, wholesaler or manufacturer charging different prices for the same items to different customers. This is a widespread practice that does not necessarily imply negative discrimination. In an economic term, price discrimination is the ratio of price to marginal cost that differs for similar products. The practice of price discrimination is not an isolated event. It occurs in many familiar situations but this practice is often highly controversial in terms of its impact on both consumers and rivals. Price discrimination is mainly for markets that are monopolistic or oligopolistic. In these kinds of markets the firm has to decrease price in order to sell more of the good because they are the only supplier. Because of this marginal revenue is derived from the demand but the profit maximization condition is still marginal cost equals marginal benefits but marginal benefits does not equal the demand curve. Role and Prevalence Whenever we travel, because we are interested in economics we are probably conscious that we are being charged a different price for our journey than some other persons travelling with us. A rail journey is cheaper in the middle of the day than it is in rush hour. However, even at the same time of day a range of prices is being charged. For example, some have rail cards entitling them to discounts; others do not. Children often travel at half price. It is cheaper for people who book in advance. If we travel by air the price of the ticket probably varies hugely between types of traveler. These variations occur not just for different airlines and different flight times but people travelling on the same aircraft have bought tickets for very different prices. Some will have paid no money at all if they have collected enough `air miles. These price differences are not confined to the transport industry. The rates charged at hotels vary between customers even for the same quality of room o n the same night. Doctors in the private sector charge different amounts to different patients for the treatment of the same condition Role and Prevalence Price discrimination is one of the basic concepts in microeconomics. Price discrimination plays a major role in the privacy which is much debated and one of the many privacy puzzles is that even though the public shows intense concerns about loss of privacy, they are not doing much to protect themselves. Privacy-protecting technologies have not fared well in the marketplace, and very minor rewards are enough to persuade people to sign up for grocery store loyalty programs. Another puzzle is that so many commercial organizations are actively working to erode privacy. Governments often decrease privacy in attempting to combat terrorism, or tax evasion, or to increase their political control. Criminals invade privacy to make money by using other peoples credit cards. Employers monitor their employees to increase productivity. And ordinary citizens, armed with an array of increasingly powerful and versatile tools, such as cameras in cell phones, are beginning to collect massive amounts o f information that, if combined and analyzed, could lead to dramatic decreases in privacy. However, most of the data collection efforts so far have come from private enterprises, and are the ones that attract most of the concern and publicity. These efforts are often extremely intrusive, and are extremely widespread. Moreover, they persist in spite of intense public opposition, even though there have not been too many commercially successful exploitations of the information that is gathered. Most of the privacy issues discussed above are related to price discrimination in one or other way. But it is not always true that price discrimination is bad for public even though the privacy is compromised. We are able to see best products and services for the price we pay today. It would not have been possible if the commercial organizations or the sellers have not continually researched to make their products and services to make it more customized to their customers by analyzing their behavior in different ways. Price discrimination plays very important role for both the survival of the commercial business and to the public to get the best out of the price they pay. Price Discrimination Does Not Explain  Everything Price discrimination by word meaning looks like it is like unfair pricing to customers. But when are discuss from the viewpoint of seller or the manufacturers it is totally different and sounds very reasonable. Stores must sell their goods at prices that cover the wholesale cost of the individual goods as well as the overhead costs of the store, like labor and the building lease. The amount of additional price that must be charged for each good to cover overhead costs is a function of the average turnover of the goods sold. The faster a store can sell its goods, the lower the average overhead costs of each good, and thus the less that must charge to cover the stores average total costs. If a store sells three times as much on Black Friday than they normally do, then the overhead costs are three times as small. Types of price discrimination First degree price discrimination First degree price discrimination is more theoretical as it requires the seller to have knowledge of absolute maximum price for the goods and services that the buyers are willing to pay. As the seller has the knowledge of maximum price that the buyers are willing, they are able to earn the maximum profit from the transaction. This assumes that the consumer passively reacts to the price set by the seller, and that the seller knows the demand curve of the customer. In practice however there is a bargaining situation, which is more complex: the customer may try to influence the price, such as by pretending to like the product less than he or she really does or by threatening not to buy it. Second degree price discrimination In second degree price discrimination price varies according to quantity sold. So when large number of quantity is sold then the unit price of the product is low and if less number of quantities is sold then unit price is higher for the same quality of the products and services. Second degree price discrimination is more practical in nature and is widely used in the general market, mostly in industrial sector. Buyers who are buying in bulk enjoy the discounts than the one who buys individual items. In reality, different pricing may apply to differences in product quality as well as quantity. For example, airlines often offer multiple classes of seats on flights, such as first class and economy class. This is a way to differentiate consumers based on preference, and therefore allows the airline to capture more consumers surplus. Third degree price discrimination In third degree price discrimination customers are segregated into different markets and charged different prices in each of them. Segmentation can be based on any characteristic such as age, geographic location, gender, income and many others according to the nature of the products and services. Necessary Conditions for Price Discrimination The firm must operate in imperfect competition; it must be a price maker with a downwardly sloping demand curve. For example, airlines routinely engage in price discrimination by charging high prices for customers with relatively inelastic demand such as business travelers and discount prices for tourist who have relatively elastic demand. The airlines enforce the scheme by making the tickets non-transferable thus preventing a tourist from buying a ticket at a discounted price and selling it to a business traveler. The firm must be able to separate markets and prevent resale. Example of stopping an adult using a child ticket. The firm must be able to prevent market seepage or consumer switching which is the process whereby consumers who have purchased a good or service at a lower price are able to re-sell it to those consumers who would have normally paid the expensive price. This can be done in a number of ways, and is probably easier to achieve with the provision of a unique service such as a haircut rather than with the exchange of tangible goods. Seepage might be prevented by selling a product to consumers at unique and different points in time for example with the use of time specific airline tickets that cannot be resold under any circumstances. Different consumer groups must have elasticity of demand. E.g. students with low income will be more price elastic. There must be a different price elasticity of demand from each group of consumers. The firm is then able to charge a higher price to the group with a more price inelastic demand and a relatively lower price to the group with a more elastic demand. By adopting such a strategy, the firm can increase its total revenue and profits (i.e. achieve a higher level of producer surplus). To profit maximize, the firm will seek to set marginal revenue = to marginal cost in each separate (segmented) market. Advantages and Disadvantages Advantages Firms will be able to increase revenue. This will enable some firms to stay in business who otherwise would have made a loss. For example price discrimination is important for train companies who offer different prices for peak and off peak. Geographic price discrimination is used when a firm wishes to sell a product at different prices in different member states. Typically, this requires some measures in order to prevent trade between the member states from eliminating the price differentials. By getting more money out of people who are willing and able to pay more than what would be the market equilibrium price you can provide your service to people who arent able to pay the market price. Increased revenues can be used for research and development which benefit consumers Some consumers will benefit from lower fares. E.G. old people benefit from lower train companies; old people are more likely to be poor. Disadvantages: Some consumers will end up paying higher prices. These higher prices are likely to be allocatively inefficient because P>MC. Businesses dont know what people are really willing and able to pay for your service so you might lose out on some money if you underestimate what someone is willing to pay or overestimate what someone is able to pay. Decline in consumer surplus. Those who pay higher prices may not be the poorest. E.g. adults could be unemployed, OAPs well off. There may be administration costs in separating the markets. Profits from price discrimination could be used to finance predatory pricing. Conclusion: Price discrimination is one of the major issues around the world and it will remain for coming years as well. The incentives towards price discrimination and the ability to price discriminate will be growing in the coming years as sellers will be increasingly tempted to engage in differential pricing. Internet have played a crucial role in helping general public to get best out of the price discrimination due to information of products and services easily available in the Web and ease of buying from any supplier. Therefore the stress is likely to be on different ways to hide price discrimination. Sellers are always tracking every moment of their customers to best fit their needs or to attract them to their products in the form of loyalty card, security camera, coupons, store credit card and many other forms of incentives. However, privacy concerns have always hit back to the sellers as it is very important topic going on in this Information Technology world. Since intimate knowledge of consumer preferences and willingness to pay will be of advantage in creating customized packages for the targeted group of people, and will often provide crucial competitive advantage to sellers governments are likely to play an increasing role in pricing. Governments and others non-profit organizations are also likely to continue playing an important role, in order to protect the welfare of the general public without hurting the businesses. We as a general public should also be self conscious about the price discrimination and should accept if reasonable or look for best option if available and protect our privacy to the extent which is within our control. Role and Prevalence http://www.dtc.umn.edu/~odlyzko/doc/privacy.economics.pdf http://findarticles.com/p/articles/mi_qa3889/is_200210/ai_n9137062/ Forms of price discrimination http://else.econ.ucl.ac.uk/papers/uploaded/222.pdf Price Discrimination Does Not Explain  Everything http://modeledbehavior.com/2009/11/24/price-discrimination-does-not-explain-everything/ Different Types of Price Discrimination http://www.economicshelp.org/microessays/pd/price-discrimination.html NecessaryConditions for Price Discrimination http://www.economicshelp.org/microessays/pd/price-discrimination.html Advantages and Disadvantages http://www.economicshelp.org/microessays/pd/price-discrimination.html http://www.kkv.se/upload/filer/trycksaker/rapporter/proscons/rap_pros_and_cons_pricediscrimination.pdf

a world lit only by fire Essay -- essays research papers

Antigone   Ã‚  Ã‚  Ã‚  Ã‚  Antigone was the daughter of Oedipus. She had two brothers, Polyneices and Eteocles, and a sister Ismene. Oedipus had been the King of Thebes. However, he had killed his father and married his mother not knowing they were his parents. Oedipus was disgraced and had left the kingdom. His two sons were too young to rule, so Creon, their uncle served as ruler of Thebes. When Polyneices and Eteocles grew older they allowed their Uncle Creon to continue to rule because of the dishonor, which had been caused by their father. In time, each of the brothers wanted to rule Thebes. Arguments ensued. Polyneices felt he should be the ruler because he was the eldest. Eteocles, also wanted to rule, but was forced to leave Thebes by his brother.   Ã‚  Ã‚  Ã‚  Ã‚  Polyneices went to Argo and recruited an army against his brother and Thebes. During the battle Polyneices and Eteocles killed each other committing the sin of fratricide. After the death of their brothers, Antigone and Ismene were the only remaining members of the royal Oedipus family. Antigone was to marry Haemon, Creon’s son thus uniting both royal families. Creon gave Eteocles a hero’s funeral because he fought for Thebes. Polyneices was not to be given a proper funeral but left out in the open for animals to eat and carry off.   Ã‚  Ã‚  Ã‚  Ã‚  Antigone felt she and Ismene had an obligation to bury Polyneices, as there were no longer any males alive in the family. ...

How Crime and Deviance Can Be Seen As Functional for Society Essay

Crime and deviance are acts that will elicit dissent from society. They take various forms and involve various concepts and theories. It will be the aim of this paper to explore those that are considered to be functional for society. It was Emile Durkheim who first clearly established the logic behind the functional approach to the study of crime and deviance[1] when he wrote The Rules of Sociological Method and The Division of Labour[2]. In those works, Durkheim argued that crime and deviance is â€Å"an integral part of all healthy societies†. He reasoned that crime and deviance are not only inevitable, but also functional for society and that they will only be considered dysfunctional when they reach abnormally high or low levels. His theory of functionalism rooted from his amazement with how society was able to keep itself intact amidst the social, political and economic upheaval provoked by the Industrial Revolution. He found that the social glue holding everything in place was: value consensus, social solidarity and collective conscience; and that crime and deviance had a role in this equation. â€Å"Deviance† is a wide-ranging term used by sociologists referring to behaviour that is off-tangent from social normalities[3], and that â€Å"crime† is a variant of deviance, only that it â€Å"comprises activities or actions which are deemed so damaging to the interests of the community† (Pease, 1994) that some form of identification and action must be done against the perpetrator. It follows that all crime are, by definition, deviant behaviour, but not all forms of deviance are criminal[4]. In the pre-industrial days, societies were sm... ... Publishers Ltd., Chapter 6, pp. 330 – 403 8. Kai T. Erickson (nd) Notes on the Sociology of Deviance, in Howard S. Becker (ed) (1967) The Other Side, Perspectives on Deviance, Glencoe, The Free Press 9. Robert A. Nisbet (1975) The Sociology of Emile Durkheim, London, Heinemann Educational Books Ltd., Chapter 7, pp. 209 – 237 Notes: [1] (Criminology, nd) [2] (Robert A. Nisbet, 1975) [3] (Chris Livesey,nd) [4] Ibid [5] Ibid [6] (Anthony Giddens, 2001) [7] (Durkheim, nd) [8] (Chris Livesey,nd) [9] (Haralambos and Holborn, 2004) [10] Ibid [11] (Emile Durkheim, nd) [12] (Criminology, nd) [13] (Robert A. Nisbet, 1975) [14] (Kai T. Erikson, nd) [15] (Chris Livesey,nd) [16] Ibid [17] (Chris Livesey,nd) [18] Ibid